4220 Edison Lakes Parkway,
Everything we are, do and hope to achieve at Baird is driven by a straightforward mission: To provide the best financial advice and service to our clients and be the best place to work for our associates. This means we strive to create great outcomes in your financial life while always keeping your interests first. It also means remaining committed to honesty, integrity, transparency and teamwork, which are the ideals our team was founded on more than 100 years ago and continue to inspire us today. The ideas behind this culture aren’t revolutionary or difficult to understand. They may even sound familiar:
How We Succeed Is As Important As If We SucceedClients Come FirstIntegrity Is IrreplaceableQuality Is Our Measure of SuccessThe Best Financial Advice Is the Result of Expertise, Diversity and Teamwork
Just as you need the right advisor looking out for you, it’s important we have the right financial services firm supporting our important relationship. A firm with broad resources and a global perspective, but also with an unwavering commitment to your best interests. A trusted financial partner people across the country have come to rely on for more than 100 years.
We have managed our firm responsibly, with an emphasis on mitigating risk and maintaining a long-term focus. A complementary, counter-cyclical mix of businesses broadens our client capabilities and diversifies our revenue sources. It helps us maintain strength and stability through even the most challenging market environments, helping ensure that we will be there to guide and advise you when you need us most.
Being privately held and employee owned lets us focus on your financial needs – not the short-term expectations of outside shareholders. It reinforces the foundation of our uniquely collaborative, clients-first culture because we all understand our collective reputation and resources are on the line every day. It ensures we all share a meaningful, personal stake in the successes we strive to create for you.